Hello Reader,

Each week, I share one insight, one prompt, and a short grounding practice to help you grow with AI in alignment, not overwhelm.

This is for conscious entrepreneurs who value substance over shortcuts.

AI Insight That Matters 💡

🏛️ You don't grow by trying harder. You grow by changing rooms.

Last week I told you I was uncomfortable heading to Thinkers50. Stretched beyond my comfort zone. Nervous.

This week I'm telling you: I came out 10x bigger than I went in.

Not because I learned some new framework. Not because someone gave me a step-by-step process.

I grew because I spent two days in proximity to people operating at a completely different level.

The conversations weren't about tactics. They were about systems, leverage, global impact. The questions weren't "How do I grow my business?" They were "How do we shift culture?"

And here's what I realized:

You don't grow slowly through incremental effort. You grow instantly by changing the rooms you're in.

Being in that room didn't teach me new skills. It raised my baseline. What's possible, what's normal, what I'm capable of, all of it expanded just by being there.

This isn't about networking or learning. This is about proximity.

Your brain doesn't distinguish between "learning from" someone and "being around" someone. It just recalibrates what normal looks like based on the environment you're in.

You become who you're surrounded by. Not eventually. Immediately.

And here's where this connects to AI:

AI is a room.

Most are using AI like a tool. "Write this email." "Summarize this transcript." "Give me some ideas."

But AI isn't a tool. It's proximity to elevated thinking.

It's like having Marshall Goldsmith, Brené Brown, and Peter Drucker in your pocket. Every conversation raises your baseline. Every question expands what you think is possible.

The leaders who are transforming their practice aren't the ones using AI to be more productive.

They're the ones using AI to think at a higher level. To hold more complexity. To see patterns they couldn't see before.

The question isn't "What can AI do for me?"

The question is "Who am I becoming by being in proximity to this intelligence?"

“ You become who you're surrounded by. Not eventually. Immediately. — Colin Scotland

AI Prompt That Works ✨

Use AI as a Room, Not a Tool

Most treat AI like a task assistant. This prompt trains you to use it as a thinking partner that raises your baseline.

The Prompt:

How to use it: Don't rush to answers. Let the AI elevate your thinking. Notice how your perspective shifts just by being in proximity to better questions.

This is proximity work, not productivity work.

Grounding Practice ☯

Choose Your Rooms

Take 60 seconds right now.

List the "rooms" you're in regularly—the people you talk to, the content you consume, the conversations you have.

Ask yourself: Are these rooms raising my baseline or reinforcing my current ceiling?

Now ask: What room am I avoiding that would stretch me?

Growth isn't gradual. It's punctuated by the moments you change rooms.

Personal Note ❤️‍🔥

I've been teaching the Coaching.com masterclass "Coaching in the Age of AI" this month. The last session is Monday, November 17th. Join us here if you're a coach.

What I'm learning through teaching hundreds of coaches at once is this: Most people think AI adoption is about learning new tools. It's not.

It's about choosing proximity.

One-time exposure raises your baseline temporarily. Sustained proximity transforms who you are.

That's why I'm launching the AI Mentorship for Coaches on Monday, for coaches who want ongoing proximity instead of one-time learning. Details here.

Thinkers50 reminded me that the version of yourself you're becoming isn't built in isolation. It's built in rooms that stretch you.

AI can be one of those rooms. If you let it.

The question is: Are you using it to get things done, or are you using it to become someone different?

🎬 Latest Content

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Thanks for being here. If this resonates, share it with someone who would benefit from hearing this.

Reply and let me know what landed for you.

With love 🙏
Colin

P.S. I walked into Guildhall in London last week feeling small. I walked out knowing I belonged. That's what the right room does. Don't wait until you feel ready. The room will ready you.