Hello Reader,

Each week, I share one insight, one prompt, and a short grounding practice to help you grow with AI in alignment, not overwhelm.

This is for conscious entrepreneurs who value substance over shortcuts.

AI Insight That Matters 💡

What 4,500 Years Taught Me in One Afternoon

I spent last week in Egypt, training leaders in AI adoption. One day off in an intense week. I visited the Grand Egyptian Museum, then the Great Pyramids.

Inside the museum, something unexpected began to stir. Everything I saw, the golden sarcophagi, the intricate burial preparations, the massive monuments, was built around one organising principle: mortality.

The afterlife wasn't a side concern. It was the centre. The great kings built for eternity precisely because they knew their time was finite.

Then I stood before the Pyramids.

I expected anticlimax. The over-photographed monuments. The tourist crowds. The gap between image and reality.

Instead, I felt like a child.

I felt a compulsion I didn't expect. Not to photograph them. To touch them. To place my hand on stone that human hands shaped forty-five centuries ago. I stood on the base blocks, had my picture taken, and felt something shift.

I felt small. But the smallness wasn't diminishing. It was expansive. A surreal connectedness to something vast, ancient, deeply human.

That's when it hit me.

We live in an age of optimisation, efficiency, personal branding. Everything designed to make us feel bigger, faster, more capable. AI promises the same. Amplify yourself, scale yourself, extend yourself, do more.

But the Egyptians asked a different question.

Not "how can I get more done today?" but "given that I will die, what's worth building?"

That's not primitive thinking. That's clarity we've lost.

This isn't a rehearsal. We're playing an infinite game with a finite mindset. Chasing more, achieving more, optimising more. Without stopping to ask what actually deserves our one life.

AI can amplify anything. That's its power and its danger. It will scale whatever you feed it. Including distraction, busywork, and the avoidance of questions that matter.

The invitation isn't to use AI to do more. It's to let the vastness of what's now possible return us to the essential question: what's worth building with your one finite life?

“ When we feel appropriately small, we stop optimising for more and start asking what actually matters. — Colin Scotland

AI Prompt That Works ✨

The Perspective Reset Prompt

Use this when you're caught in the productivity trap - optimising tasks without questioning whether they matter.

The Prompt:

What to notice: The discomfort that arises when productivity gets questioned. The things you immediately want to defend. Those reactions are data.

Grounding Practice ☯

The Finite Life Clarity Practice

Before your next planning session or when you feel overwhelmed by your to-do list:

Sit quietly for two minutes. Close your eyes.

Bring to mind something ancient. A mountain, the ocean, the night sky. Something that existed before you and will exist after. Let yourself feel small in relation to it. Not diminished. Expansive.

From that place, ask silently: "What's worth building?"

Don't force an answer. Just notice what arises. What feels heavy. What feels alive.

Carry that knowing into your next decision.

Personal Note ❤️‍🔥

I'm still processing what Egypt opened in me.

The expansion of consciousness when you realise how much bigger, richer, and more diverse the world is than your daily experience. New cuisines that rewired my palate. Ancient wisdom that rewired my perspective. Training leaders all week, then standing before monuments that make our technology look like children's toys.

My business partner Rosario talks about "seventh generation thinking." Building for those who come seven generations after us. The Egyptians understood this intuitively. They built for eternity not despite their mortality, but because of it.

I'm carrying that into what's next.

This month I'm launching a new series of masterclasses with my friends at Coaching.com. Helping coaches build AI-ready practices that serve their clients and their legacy. Join us here.

I'm also launching a series of AI masterclasses for SMEs. Teaching entrepreneurs, CEOs, and business leaders to adopt AI with intention, not just efficiency. If that's you, hit reply and I'll share the details when they're ready.

Both are about the same question the Egyptians asked: not "how do we do more?" but "what's worth building?"

I don't have all the answers. But I'm certain the question matters more than most of what fills our days. I'm trying to hold on to that perspective.

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Thanks for being here. If this resonates, share it with someone who would benefit from hearing this.

Reply and let me know what landed for you. 🙏

Colin